@Hoovers tweets related to: Customer Acquisition, Acquisition, Campaigns

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The CMO of a large retail brand stood on stage recently, proudly showing off a fan acquisition campaign that had successfully driven tens of thousands more "Likes" on Facebook. A hand went up in the audience. "Those 'Likes' are impressive, but how many of your products did you sell as a result?"
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Are you focused on fan acquisition or building customer acquisition w/ your #SoMe campaigns? Read more via @JasonFalls http://t.co/Eg0ap7Vq

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