@Hoovers tweets related to: Conversation, Salespeople, Price

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Salespeople love to complain that all the customer cares about is the price. When we don't get a deal, we're quick to point to our higher price as a major cause of defeat. My friend Anthony Iannarino has written extensively on the topic of price, and he points out that this excuse is usually a lie we tell ourselves.
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Are your #salespeople the ones making it about #price? Help them change the conversation. Learn more via @mike_weinberg http://t.co/lKN4xUOi

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