@HubSpot tweets related to: Blog Post, Worth Reading, Aida, Purchase, Loop

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In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action.
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RT @DagmarGatell: Pretty cool blog post from @HubSpot about the new AIDA purchase funnel and changed purchase loop. Worth reading! http://t.co/2A8d2jWP

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