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Only 37% of marketers currently measure viewability and brand lift impact of their digital video ad campaigns
Paid ads pay off as social media users discover brands
Very proud to update my profile with one of the most valuable brands in Canada :)
Fast and furious "7 out of 10 Twitter users expect customized response from brands, and 53% want it within an hour"
Interesting RT@Khanoisseur: "@Bazaarvoice: Shoppers who read helpful brand responses to poor reviews show 157% higher sentiment:...
Chris Malone: 'Every brand is human, and every human is a brand'
RT @MelissaFeeney: Edison study: 42% of survey respondents expect brands to respond to tweeted queries w/in the hour. Via @DaveFleet @ #SMWTO
This is interesting from brand's perspective "How Twitter Favorites Factor Into Engagement"
83% marketers think increase engagement is social media's greatest impact to their brand. #measuresocial
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