Manager, Metric and Measurement @RBC Social Media. #CI. Social Intelligence Analysis. ex-McKinseyite. #INTJ. Mom of 2 Witty Tween Girls. Advocate of #GirlPower.
http://t.co/ssxAC2gqlMMississauga, Ontario, Canada
Marketers on Facebook need to look past the number of "likes" their brand has and consider whether their campaigns are achieving offline return on investment. That's according to Fred Leach, one of Facebook's ad measurement experts, who spoke at Adobe Summit in Salt Lake City, Utah earlier this month.