@InfoSara tweets related to: Facebook, Measures, Offline, Sales

Marketers on Facebook need to look past the number of "likes" their brand has and consider whether their campaigns are achieving offline return on investment. That's according to Fred Leach, one of Facebook's ad measurement experts, who spoke at Adobe Summit in Salt Lake City, Utah earlier this month.
Sara Chi Twitter

See what's Trending Now for @InfoSara

See All Trending »
Sara Chi

Follow @InfoSara on Twitter