@JeffTincher tweets related to: How To, Social Media, Keyword, Ppc

Negative keywords: likely the best and worst tool you have at your fingertips as a PPC account manager! Sometimes it's difficult to identify the negative terms that will have the desired effect on your account (more qualified traffic, higher click-through rate and lower CPL), and the problem with relying on search query reports to find negatives for your account is that identifying negatives in this way is more reactive than proactive.
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RT @ppchero: Learn How To Use Social Media to Identify Negative Keywords: http://t.co/QnGG4R8K0y #PPC #SEM

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