@jimconnolly tweets related to: Advertising, Ciprconversation

Online advertising: Looking beyond the obvious Today's post is about an element of online advertising, which gets very little attention. I'm referring to the longer term impact of a successful advertisement. Mercedes and the longer game I recall Seth Godin talking about the way Mercedes look at advertising.
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RT @CIPR_UK: 'Look beyond the obvious' when it comes to advertising @JimConnolly talks long term on #ciprconversation http://t.co/KXW5EVvw

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