@jimconnolly tweets related to: Mobile, Marketers, Frontier, Creativity

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My organization--the ANA--represents the interests of thousands of marketers and hundreds of brands. As such, we focus a great deal on one word--growth.With every new channel that emerges, both the challenge and the bottom-line equation for marketers is always the following: "How do I grow brand (B) through channel (C) to equal growth (X)?"Marketers have already made up their minds about the expanding role of the mobile channel.
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Making Mobile Work: 3 Ways Marketers Can Explore The Next Frontier Of Creativity http://t.co/abGezy4WoL

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Jim Connolly

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