@jimconnolly tweets related to: The Pitch, Mullen, Acura, Marketing

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With a flashy and well-researched pitch, Interpublic Group of Cos.' Mullen won American Honda's Acura account over incumbent RPA and others by promising to focus Acura's message and inject more emotion into ads. Mullen offered "wicked-awesome creative" and a sharp focus on what's been missing from Acura's marketing, American Honda Chief Marketing Officer Mike Accavitti told Automotive News.
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RT @adage: Inside the Pitch: How Mullen Drove Away With Acura
http://t.co/tqLf24znf1 #marketing

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