@jimconnolly tweets related to: Marketing, Roi

Jon Miller, VP of marketing at Marketo How can marketers balance short- and long-term ROI goals? A little while back I came across a statistic from the Lenskold Group that was downright alarming: 44% of my fellow B2B marketers had "no idea" what a 10% budget increase could do for their companies.
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RT @jonmiller: My new article in @dmnews: Don't Just Prove Marketing #ROI, Strive to Consistently Improve It http://t.co/IeOSBGmAZd

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