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Independent women consumers are the 3rd largest Emerging Market after India & China. How's your brand responding to this audience? #WiL
For a brand to have continued appeal, it must be visible, credible and connected. Personal or Business.
The magic is not just in the messages but how aligned the messaging is, to the brand. @anaggh @yashesh
Defining and bringing your brand to life.. Going through a superb presentation by @yashesh and @anaggh .. Great discussion going on!
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MT @ThomasMarzano Brands need to establish a Minimum Viable Brand Experience in all their brand expressions (Incl. Product/Service!) @anaggh
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