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A7. Don't see the brand as a medium. See it as the purpose. The fulcrum. The nucleus. EB will drive CB. #ihrchat
RT @HarlinaSodhi: A5 Notion that "It is cast in stone" Digital employer brand will be "For the people, By the people, Of the people" #iHRchat
Just because it's called Brand doesn't mean it belongs to Mktg. Just because it says employer doesn't mean it belongs to HR. #Ihrchat
RT @tanvi_gautam: Q5: What are the common mistakes while building a strong digital employer brand ? #ihrchat PL RT
A4. Employer brand, just like the brand of a country, is owned, created and maintained by every citizen. #Ihrchat
Just finished an interesting client meet. Reinforced for me the importance of positioning and holding on to your brand. I refused business.
Love it RT @Inc: "I hate it when people talk about personal #brand. ... What actually works is authenticity."
Independent women consumers are the 3rd largest Emerging Market after India & China. How's your brand responding to this audience? #WiL
For a brand to have continued appeal, it must be visible, credible and connected. Personal or Business.
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