@MackCollier tweets related to: Rock Star, Marketing, Fans

In the last couple of years, there's been an added emphasis by brands on connecting with their brand advocates, or fans. Yet rock stars have always understood the importance of not only connecting with their fans, but trusting them and giving them ownership of their promotional efforts.
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Think Like a Rock Star: How @KatyPerry & @YouTube Make Their Marketing About Their Fans - http://t.co/Nlh6o4v6Bh

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