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16 Brands Leading the Way with Exemplary Social Media Customer Service via @ignitesma #smmw13
Step #2: Cultivate your authentic VOICE. Must humanize your brand/biz. @Infusionsoft doing great here! #ICON13
"And, does your Twitter, Tumblr, Facebook etc. represent those 2-5 brand mantra words?" @TheSharkDaymond #ICON13 [LIKE!!]
IMPORTANT: "Can you put your brand mantra into just 2-5 words?" @TheSharkDaymond #ICON13
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