@MariSmith tweets related to: Facebook, Atlas, Solutions, Acquisition, Microsoft

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Facebook's much- reported plan to acquire Microsoft's Atlas ad server is finally a go. On Thursday the companies announced the acquisition agreement. However, a number of industry veterans have questioned the buy, pointing to Atlas's subpar technology compared to Google's market-dominant DoubleClick ad server.
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Facebook Announces Atlas Solutions Acquisition From Microsoft http://t.co/Keu97pyU64 via @adweek [Aha!]

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