@MariSmith tweets related to: Whole Foods, At&t, Rei, Social, Darwinism

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In the last 10 years, companies have been trying to keep pace with the shift in consumer behavior as platforms like Facebook and Twitter become commonplace-and even expected-channels for communication. With changing norms, the increasing speed of technological innovation, and limited resources, many brands are struggling.
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How AT&T, Whole Foods, and REI Will Survive Social Darwinism http://t.co/tu5DQWrYSr via @spredfast [Excellent read]

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