@NVanReece tweets related to: Social Media, The Lights, Social Media Managers, Engagement, Sales

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Ask most executives what they're in business to do, and the candid ones will tell you straight out it's to make money. Ask their social media managers the same question about their jobs, and they'll say that boosting sales is certainly a worthwhile goal but that social media is more about boosting website traffic or customer engagement.
Nancy VanReece Twitter

For social media managers, engagement matters more than sales | http://t.co/UzlYZDx5X8 -- "but you need to keep the lights on"

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Nancy VanReece

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