PR, Social Marketing, Digital. Best Tech PR finalist @TechCrunch Crunchies; Tech, B2C, health. Clients: @QuantiaMD @photobucket @fleetmatics @nu_business etc.
http://www.perkettprsuasion.comBoston / San Francisco
Some companies can successfully serve a niche market for years. Many others, however, will need to explore new markets, new customers, new products, or new competencies at some point to continue their growth path. Entering a new market requires the same level of careful planning, adequate investment, effective strategy, and execution that you dedicated to building the original business.