@PerkettPR tweets related to: Analytics, Blending, Art, Science, Marketing

Data Guides, But the Gut Decides Tue, 19 Feb 2013 15:20:02 -0500 Rich Beatty "Science" was once a dirty word in the marketing world, an industry where creativity has always been paramount. But today, CMOs are embracing science because it fuels business growth in a concrete way.
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#CMOs evolved role successfully not through data & analytics alone, but blending the art & science of marketing. http://t.co/Qj1xXURHp1

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