@RicDragon tweets related to: Amex, Social, Religion

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American Express, thanks to its Small Business Saturday, Sync and tweet-to-buy programs, is heralded as a social trailblazer, showing that "doing social" doesn't just mean one-offs but embedding it into business processes. But that wasn't always the case. In fact, Amex was something of a late adopter to social media.
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