@RicDragon tweets related to: Segmentation, Marketing, Demographics, Sobcon

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"Census" type data (age, race, geographic location, marital status, etc.) only tells a tiny fraction of a population's story. Using the $100,000 household income scenario from earlier, the heads of those two households could also be on opposite ends of spectrum when it comes to hobbies and interests...
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RT @heidithorne: Thanks @RicDragon for info on micro-segmentation on my Marketing Demographics post! http://t.co/WvnekycQ1V #sobcon

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