@RicDragon tweets related to: Brands, Markets, Social

Social media is here to stay. The challenge now for brands is to do it consistently, not break the bank and present a unified message. For big marketers like Ford and Mondelez, social media presents a host of unique challenges. Within such big companies, there can be dozens of different social media accounts.
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Multiple brands AND markets, YUM! How Big Brands Organize for Social http://t.co/8gJUkuXLyd by the great @GAbramovich

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