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Seems like sometimes the story of a brand doing well on social is often newsworthy in itself! @MaerskLine @JonathanWich
The stories of revolutions are often brutal: someone gets marched to the guillotine, hoisted from their own petard..
Brite Conference 2013: Brands, Innovation, Technology -
Multiple brands AND markets, YUM! How Big Brands Organize for Social by the great @GAbramovich
Higher purpose behind a brand = effective : AakerOnBrands (Aaker on Brands)
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