@RicDragon tweets related to: Purpose, Brands, Aakeronbrands, Aaker, Brands

A small Japanese company that makes bathroom scales has under 100 million dollars in sales generated by less than 300 people. But they put out a recipe book in 2010 that has sold around five million copies and created a new growth platform. Their story, which depicts how a higher purpose can work, is instructive.
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Higher purpose behind a brand = effective http://t.co/sAUcoGOxaU: AakerOnBrands (Aaker on Brands) http://t.co/Q3dlXP39Z1

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