CEO GrowBiz Media & SmallBizDaily.com. Small business advocate, journalist, best-selling author. Former editorial director of Entrepreneur magazine (20+ yrs).
http://www.SmallBizDaily.comSunny SoCal, but travel lots
With the rise of social media in the marketing mix, brands and marketers alike have learned several important lessons: There's no better or faster way to reach your consumers Creating authentic, human conversations is the most impactful thing a brand can do to acquire new fans and drive current consumer loyalty due to the ease at which consumers can share and interact with brand content.