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A1 to the extent brands want to be customer centric just about every function should be represented. #imcchat
A4 I think Omni channel is necessary for seamless experience customers want (on their terms) #smchat
agree RT @eksays Very well said! RT@businessgp: A3 To see channels as part of customer choice, not as competition with one another. #smchat
key RT @PaulEllisUK A3) take a customer centric view in your business - treat them as you would wish to be treated - review & revise #smchat
hi Paul nice 2 c u RT @PaulEllisUK A2) Treat all channels and aspects of a single customer journey - same message diff voice #smchat
RT @JesKorn A2: Survey your customers to make sure you're addressing what you're missing. adjust your marketing strategy accordingly #smchat
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