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A4 ensure those in all phases of management experience prod or service like customer does #cxo
A1 better to let customers define quality that's most important #cxo
I think customers are looking for a seamless experience whether online or offline. Still requires knowing customer
A4 I should say where your customers are and you can add value/utility #cxo
A3 with the team as much as possible training often isolated from team - broad exposure to org/customers etc #imcchat
A1 to the extent brands want to be customer centric just about every function should be represented. #imcchat
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