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A3 utility is at the top of the list - remove barriers. integrate across platforms listen to consumer (they get to define) #smchat
Google Launches New Google+ Sign-In Platform | @scoopit via @keiththorn
To build on previous comments creating utility for the defined customer segment, utility on their terms. And,...
Gr8 example of leveraging multi-channel platforms to engage new users in a fun way. via @smsjoe from @msocialbusiness
Facebook to offer OpenTable restaurant bookings via mobile - Reuters | @scoopit #utility
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