@SMSJOE tweets related to: How To, Social Media, Legal, Mistakes, Contests

Social media sweepstakes and contests appeal to consumers' sense of fun, drive to compete, and impulses to share their experiences. Brands love them because they are inexpensive to implement since brand influencers, loyalists, and evangelists doing the lion's share of the publicity work. Some prize promotions have a low level of consumer engagement (e.g.
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How to Avoid Common Legal Mistakes in Social Media Contests and Sweepstakes http://t.co/0lUG94Wx6K via @khilferlaw

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