@ShellyKramer tweets related to: Empowering, Brand

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Is there a more overworked word in the business lexicon than "personal brand"? Brand this, brand that, brand yourself, blah-blah-blah. The whole concept has officially entered the Social and Career Cliché Hall of Fame, right? Not so fast. Like all clichés, branding became one because there's truth in it.
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