@ShellyKramer tweets related to: Story

Should you be successful in generating coverage, you may also be providing oxygen for your opposition. The media likes to feel as though they're presenting both sides (or more) of a story. So if there's an obvious counterpoint to what you're promoting, expect them to go there.
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There's at Least Two Sides to a Story http://t.co/U5SNMw19ZJ

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