@ShellyKramer tweets related to: Personal Branding, Job Seeker, Purpose, Story

There's so much emphasis personal branding as a "critical" job search skill. Yet so many of us genuinely suck at branding ourselves. And for most of us, there's one simple reason for our shortcomings: our endgame is unclear. We haven't identified - and in some cases, even thought about - our goals for why we want to engage in personal branding.
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Personal Branding Without Purpose: A Job Seeker Failure Story http://t.co/hYCKBrg6rh via @YouTernMark

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