@ShellyKramer tweets related to: Long-term, Influencer, Marketing, Relationships

As influencer marketing has risen with the likes of Klout Perks, exclusive Kred events, and the rise of Social Media Brand Ambassadors, there is one thing that strikes me as contradictory to the whole concept of social media marketing: If social media is about creating long-term relationships of value, why do so many companies target influencers for one campaign and move on?
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Influencer Marketing: One-Night Stand or Long-Term Relationship? http://t.co/RsjjbKn6GK via @NealSchaffer

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