@Slate tweets related to: Auto Industry, Attempts, Women, Videos, Marketing

Clotaire Rapaille, a French-born psychiatrist-turned-marketer, has a theory about what women want in cars. In focus groups, Rapaille uses Jungian psychoanalysis to probe consumers until they reveal the unconscious "archetypes" that supposedly reside in their "reptilian" brains, steering them toward certain purchases. It was the soft gruntings of subjects' reptilian...
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How come the auto industry's attempts to entice women are still so incredibly lame? VIDEOS: http://t.co/4WfnzzKp3U #marketing #sexism

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