@SustainBrands tweets related to: Research, Underestimate, Consumer, Interests, Marketers

New research released last week shows global marketers overwhelmingly agree that "purpose" will be increasingly important to building brands in the future. However, they seem to underestimate the extent to which consumers support good causes and the proportion who think it is OK for brands to support good causes and make money at the same time.
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New Research Suggests #Marketers Underestimate Consumer Interest in #CSR - http://t.co/RwLyMZkiOS #communication

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