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Editor's note: Mrinal Desai is co-founder and CEO of addappt, developer of an iPhone address book app that your friends maintain. He was also the first business development manager at LinkedIn. Follow him on Twitter @mrinaldesai. Curly: Do you know what the secret of life is? [Holds up one finger.]
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Mobile Is About Doing One Thing Great, Not Just Being Mobile First http://t.co/vVmpf5O5eW by @mrinaldesai

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