@Teddydressage tweets related to: Rosemount, Cork, Prices, Wine

Angus McPherson: Prestige-for-the-masses marketing strategy. Rosemount will resist lifting prices for its flagship wine, Rosemount Diamond Label, despite currency pressures on its key export markets in North America and Europe. The winemaker will instead rely on fresh marketing initiatives, including a new sponsorship deal with the AFL and on-premise promotions to dominate its category.
Elizabeth Zima Twitter

Rosemount to keep a cork on premium prices #wine http://t.co/boNkISbk24

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