@Teddydressage tweets related to: Advertising Age, Marketers, Joe, Pack, News

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With the beer market inundated by fruity flavored brews, pricey craft brands and Justin Timberlake ads, what ever happened to Joe Six-Pack? He's still there, chugging cheap beers after work, but brewers are dedicating fewer dollars to reach him as the "subpremium" segment declines.
Elizabeth Zima Twitter

Why #Beer Marketers Don't Spend Much on Joe Six-Pack | News - Advertising Age http://t.co/I4o2RJuUAG

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