@TheNextWeb tweets related to: Facebook, Atlas, Microsoft, Effectiveness, Ads

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Call it the worst kept secret in technology that has now been confirmed: Today Facebook announced that it will acquire Atlas from Microsoft, to better help advertisers keep track of their ad spends, and what sort of returns they are driving.
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Confirmed: Facebook will acquire Atlas from Microsoft to prove the effectiveness of its ads http://t.co/Ot5tEp17Gs by @alex

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