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Facebook improves ad targeting with Partner Categories, using third-party data about what you buy http://t.co/OCD9q4zilA by @thekenyeung
Fab "takes a break" from selling third-party designed products in Europe by @psawers
Livescribe 3 Smartpen SDK launches with Outline note-taking app as first partner by @psawers
AdStage unveils an API to help third-party apps integrate with its social ad platform by @thekenyeung
Google and Facebook partner with American Idol by @epro
Imo to discontinue support for third-party messaging services on March 3 to focus on own platform by @beijingdou
Yahoo and Viacom partner for exclusive advertising deal on Tumblr during the upfront season by @nisummers
Why advertisers should target personas, not segments, on Facebook by @BrianHonigman
Why advertisers should target personas, not segments, on Facebook
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