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As we've discussed previously, the goal of lead nurturing is to build a relationship with potential buyers in a way that gains their trust. We do this by providing content that serves the needs of buyers in every stage of their buying process. And to do that, we need to understand our buyers as real people.
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#marketing #leadnurturing How to deliver content your buyers want, in this week's ZUZA Marketer's Blog. http://t.co/VHQp5XCHpC

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