@adage tweets related to: Cable Tv, Esquire, Brands, Channel

NBC Universal and Esquire magazine are partnering for a new cable TV channel that will target upscale men, the companies said Monday. NBC Universal is rebranding G4, which had often focused on video games, as Esquire Network in April.
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Can Esquire's Brand Make a Cable TV Channel a Hit? http://t.co/zD62r7ps

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