@adage tweets related to: Ad Campaigns, Campaign Launch, Jcp, Agency, Dreamers

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J.C. Penney is employing a more emotional series of spots for its massive commitment to the Oscars. A year ago, J.C. Penney tapped Ellen DeGeneres for a humorous series of spots meant to educate consumers about its new policies and pricing model. This year, the retailer purchased six spots related to the Oscars broadcast.
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Details on JCP's massive ad campaign launch during #Oscars and which agency made 'Dear Dreamers' anthem http://t.co/585DSI2fF8

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