@alizasherman tweets related to: Social, Jeremy, Goldman, Book

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"With humor and a friendly tone, Goldman walks his audience through getting buy-in for a program, the proper care and feeding of customers, balancing 'likes' vs. engagement and quantity vs. quality, avoiding common missteps, customer retention, building strong relationships with bloggers, working with online personalities, and bringing your efforts into the physical world....This funny, friendly book is an excellent primer for the social media-averse."
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Get the #BOOK : Going Social by Jeremy Goldman @jeremarketer http://t.co/GeRgtCVU

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