The more you engage with customers the clearer things become and the easier it is to determine what you should be doing. ~ John Russell
Content marketing's goal is to educate customers, be a thought leader, build a brand. Social's goal is to promote & converse. #likeablechat
RT @dcanterbury: Customer or Fan?- A customer just wants the product. A Fan wants to feel connected to the brand and bring their friends.
Advocates are the ones who will defend your brand to the death. They've gotta be users/customers and understand your values. #cmgrhangout
If you aren't passionate about what you're doing, people will sense that, whether it be coworkers, customers, clients... #likeablechat
By the way, if experiments fail, customers are usually pretty understanding. Better to fail in experiment than launch phase. #leanstartup
RT @levie: Great competitors make you move faster, work harder, and build more for customers than you ever thought would be possible.
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