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Advocates are the ones who will defend your brand to the death. They've gotta be users/customers and understand your values. #cmgrhangout
If you aren't passionate about what you're doing, people will sense that, whether it be coworkers, customers, clients... #likeablechat
By the way, if experiments fail, customers are usually pretty understanding. Better to fail in experiment than launch phase. #leanstartup
RT @levie: Great competitors make you move faster, work harder, and build more for customers than you ever thought would be possible.
"Customers loved it but nobody told me that you had to make a margin" - Mark Dixon #entrepreneurship
A2: Make sure you're not only watching your brand name/keywords, but related keywords & *potential* customers! Then butt in ;) #likeablechat
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