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If it's important, make time for it. End of story. "cut the other shit out," says @btmurr #leancontent
If you're being authentic about telling your story, it won't sound like marketing. #humanize @houseofbrew #cmgrhangout
Leverage O.P.C --> Other People's Content, to build a community around an idea/story, says @ScentTrail #cmgrhangout
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