@antrod tweets related to: Product, Platform, Marketing, Gimmick, Vrm

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My favorite mobile device isn't my phone, my iPad, or my car. It's my Canon digital SLR camera. What makes that camera different from all the others Canon makes is not its serial number, but a QR code like the one on the left, called a TalkTag. Canon didn't put the code there.
Antonio Twitter

RT @dsearls: Im @HarvardBiz: Products-as-platforms is not a marketing gimmick: http://t.co/5upZKzCVY4 #VRM

Antonio Twitter

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