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LEGO, Old Spice and Ford are all comeback brands. Also all of them social-digital marketing case studies. Any others?
Can brands come back from the dead? These did.
Only of it feels right for the brand.
When a brand leads with values, customers value you more
Brands are starting to get the hang of sponsored posts. Now all we need are bigger, higher quality audiences and more engaging content.
RT @ischafer: When brands talk to each other and no one cares:
(Bookmark) Newsfeeder | A Collection of the Most Creative Facebook Posts from Brands
Seeing more images in my newsfeeds from brands but they don't understand format yet, Type needs to read both on desktop and mobile.
Why agencies: "when you join a brand, you join a religion--sometimes you lose perspective being in-house" #Snowcial
Watching an AMAZING case study on how Gatorade re-invented brand and package design at once. Good stuff. #Snowcial
So is the Onion going to scare off potential agency and brand partners with recent events or attract them? Discuss. #OscarsRTM
5 Ways Brands Are Cutting Out Agencies | Digiday
Logic+Emotion: Every Brand Will Need A Content Strategy #oscarsRTM
10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards via @stevehall #OscarsRTM
Real-Time Marketing During Oscars Fails to Deliver Much Brand Buzz | Adweek #OscarsRTM
OK people. So what are your favorites of the night? There were a lot of brands participating #OscarsRTM
Best brand jacking of the night #oscarsrtm
Some Great brands getting into the #OscarsRTM. Cynics, make sure you go after those too. Just to be fair.
I've lost count on how many brands are putting out #OscarsRTM content tonight. It's now a staple.