@armano tweets related to: Content Strategy, Logic, Emotion, Brands, Oscarsrtm

Somewhere in the debate to define what was hot or not as a worthy "real-time marketing" example during the Oscars, we lost sight of the bigger picture. We're not really talking about the benefits of marketing in a timely fashion as much as we are talking about the birthright of an organization or brand to produce, circulate and curate conversations around valuable content.
David Armano Twitter

Logic+Emotion: Every Brand Will Need A Content Strategy http://t.co/7NAkHXM4mO #oscarsRTM

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