Ads Tweets by @augieray

80% of online video ads are abandoned within the first half of the ad (Vindico)

How not surprising! 80% of online video ads abandoned within the first half of the ad: H/T @Factbrowser

May 23  - Factbrowser (Reply hRetweet òMore

“@katrinakibben I think FB is already supposed to be monitoring ads, but it seems like an awfully wide filter, doesn't it?”

“@ggfm I'm not sure what, if anything, Facebook does to screen ads. Given the self-service platform, it may be wide open to deceptive ads.”

“@socialskipper I've seen case studies (such as Zappos) that indicate FB ads driving to ecommerce sites can work.”

“Brilliant! RT @tiffanyannweber: @augieray I click on FB ads that I find offensive so they have to pay...”

“@nilofer True, but Google sees the risks & wants to diversify--hence the obsession with social. FB has much more it can do than just ads.”

“@nate_elliott Is GM pulling Facebook ads not related simply to pricing ads to outcomes? Still wondering about pricing vs ad effectiveness.”

“@derekbonney Does it bother you when you are targeted for ads online based on surfing habits or demographics?”

Cost-per-click for social ads increased by 26% in 2011 (Marin Software)

Cost-per-click for social ads increased by 26% in 2011 (@MarinSoftware)

May 10  - Factbrowser (Reply hRetweet òMore

“@gautamghosh @eric_andersen I'll accept ads if that means free Google Glasses--provided every blink doesn't mean an accidental purchase.”

“How come TV weather alerts always interrupt the program, never the ads?”

Consumer Trust in Online, Social and Mobile Advertising Grows | Nielsen Wire

People trust social, editorial content & web, but distrust your ads | Nielsen Wire

Apr 11  - Nielsen (Reply hRetweet òMore

“Did anyone else think Super Tuesday didn't live up to its name? The ads were horrible & there was no half-time show.”

Gross ads disgust consumers into action

RT @jonnycmajor: Gross ads disgust consumers into action via USA TODAY

Feb 28  - Usatoday (Reply hRetweet òMore

Why Some Ads Go Viral and Others Don't

RT @pjmcgov: Video On Why Some Ads Go Viral and Others Don't - Video - Harvard Business Review

“RT @jowyang: Some Superbowl ad analysis coming in. Surprisingly 25 of 87 Ads (28%) linked to NO url or social network or hashtag.”

“Elephant-shooting CEO, SOPA supporter & sexist ads. How does GoDaddy continue to succeed?”

“@papito_m The problem w/ #brandbowl is that ppl rank ads for entertainment value. Good ads change attitudes/behaviors.”

“Bridgestone ads weren't the funniest, but they may have been the smartest--telling consumers something about brand. #brandbowl”

“@brian_mayer I do like the tone of Chrysler's ads. I just felt Eminem was more relevant to the Imported from Detroit story.”

Augie Ray

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Augie Ray

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