@brianstelter tweets related to: Esquire, Network, Reports, Idea, Essence

On Monday, NBCUniversal will announce that it has concluded a deal with Hearst Magazines to rebrand one of NBC's existing cable properties, the G4 network, as a new entity, the Esquire Network. The purpose: to refashion a cable channel that has been devoted to video gaming and devices into what NBC's top cable executive described as "an upscale Bravo for men."
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G4 is becoming the Esquire Network in April, @wjcarter reports: http://t.co/WcljiYYI "The idea is to capture the essence of the magazine."

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